Ajax Fiori Bullish on CE Market
Ajax Fiori invests in a new factory for concrete batching plants and also inaugurates a new bigger parts logistics centre.

The company is widening its indigenous manufacturing range including planetary mixers in technical collaboration with Eurostar, Italy.

Ajax Fiori has already commenced construction of a world class manufacturing facility of over 90,000 sq ft to enhance its capacity for manufacture of concrete batching plant at Gowribidanur, Karnataka, which is expected be operational by mid-2014. To expand its offerings in concrete batching and mixing plants, company is widening its indigenous manufacturing range including planetary mixers in technical collaboration with Eurostar, Italy, pioneers in planetary mixers technology. The new manufacturing facility being set up at Gauribidnur will have capacity to roll out 300 batching plants per annum that can be rapidly scaled up to 600 plants per annum.

Ajax Fiori, as part of its expansion plan has also recently opened a state-of- the-art parts logistics centre and corporate office of 30,000 sq ft in Peenya, Bangalore. The company has also re-branded itself to aggressively strengthen its position as manufactures of self-loaders, batching plants and pumps that are productive, economic and make investment sense. Says K Vijay, Managing Director of Ajax Fiori, ?With the renewed focus and the promise of delivering complete concreting solutions, we aim to strengthen our position further among the top two concreting equipment manufacturers in India.?

Vijay further adds, ?Despite the sluggishness of last few quarters, we are optimistic about the medium and long- term prospects of the Indian concreting equipment Industry outlook and targeting to grow our turnover three fold to Rs 1,000 crore by 2017-18. Today, we take pride in informing that Ajax Fiori has the competency and is investing further to expand and provide more innovative and cost-effective solutions for the construction sector. Having foreseen the product?s suitability across various applications and the increased demand across geographies, Ajax Fiori has ambitions to create a significant presence beyond Indian shores in the coming years.?

Says Ing. Enrico Santini, Chief Executive Officer, Fiori Group of Italy, ?Since 1992, when we started our venture here, we were considered pioneers not only because of our choice of India over China, but also in introducing a new concept of product like the self-loading mobile concrete mixer, completely unknown in this market. Now we can consider the Indian market like a benchmark for our every other strategy in emerging markets in the world. We are pleased with our more than 20 years partnership as a joint venture with the Ajax Engineering Group of India that pioneered the concept of the self-loading mobile concrete mixer in the Indian market for a wide variety of applications. The company as a brand has a holistic approach in making its business and this reinforces our confidence in the partnership.?

In line with Ajax Fiori?s corporate philosophy best-in-class pre and after sales support to its customers, company is widening its distribution network further across India.