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One of the main design criteria was to make the webshop as convenient, clear and user-friendly as possible. Over 50 per cent of its visitors are already using mobile devices such as smartphones and tablets to visit the website. As a result, by taking the ?mo-bile-first? approach, particular attention was paid to creating unrestricted usability on mobile devices.

In addition to optimisation for mobile phones, the re-launch of PASCHAL?s webshop has many additional new functions:

Extended product range: The re-launch of the new webshop gives it an extended product range, including product innovations such as the lateral protection system Secuset, PASCHAL Maturix? and the formwork system LOGO.pro with one-sided anchor technology, as well as the corresponding replacement plywood panels, plywood for slabs and parting compound.

Comprehensive product presentation: In the future, all products will feature detailed product information, as well as product images and videos. There will also be a customer service team that can be contacted by email and telephone. To round off the product range for visitors, PASCHAL will also make product recommendations based on the product selections of other customers who have also purchased the displayed items, as well as showing related products.

Filter function for formwork accessories: All formwork accessories appear in their own category. Thanks to the new filter function, the products can be filtered both by the desired formwork system and by article type for the best possible retrieval.

New shipping option: The company offers its customers an even better shipping service with the new webshop: Small and lightweight products now have the option of being sent by parcel, resulting in a considerable reduction in shipping costs.

All of PASCHAL?s registered new customers will receive a new customer discount of 5 per cent for the entire online range in connection with a successful credit check. This discount also applies to current offers, according to the company