We are expecting good business in 2016
We foresee an increased activity in road projects after the announcement of Land reforms and increase in infrastructure developments in Tier 2 cities, says, G Srikumar, Managing Director, MS Engineers. Excerpts from the interview...

Could you brief us on your company and its services?
MS Engineers was established in May 1987 with a vision of product support to Ashok Leyland engine-driven DG sets being the new division created.

Please elaborate on the various equipment you deal with. Which equipment/class does find demand in the market?
Presently we are into sales, service and parts dealership for Ashok Leyland Power Solutions, Larsen & Toubro construction and mining equipment and Castrol lubricants distribution for heavy-duty equipment units.

What is the price range for excavators? Who are your major customers? Are they more from the retail segment or corporate clients?
Excavators range from 10 tonne class to 40 tonne class and are priced around Rs 40 lakh to 200 lakh. These machines are used mainly in mining, road projects and majority of these machines are owned by corporate companies, individual units and hirers.

Which territories/regions/markets do you operate in? What is the demand-supply scenario for the equipment from these markets?
We cover nine Northern and Western districts of Tamil Nadu. Currently we are experiencing a slowdown in business. The present demand-supply level is balanced.

What is the approach from the customers regarding sophisticated and advanced features in equipment vis-a-vis cost?
Komatsu India has seeded the world-class high technology PC 210 LC machines and is well accepted for direct performance monitoring facility through Komtrax technology.

What are the challenges you face in the current industry scenario?
The industry has been experiencing the entry of more players in the market for machines resulting in a price war. But we have been successful over these years with the quality products from Komatsu.

How was your sales performance last year?
Our performance was slightly below average last year, mainly due to recession in the market, and diminished growth rate and business opportunities.

How do you look at the demand from various infrastructure sectors?
We foresee an increased activity in road projects after the announcement on Land reform and increase in infrastructure developments in Tier 2 cities.

What are the financing options that you provide for your customers?
We provide support to our customers in availing funding from private financing companies and banking institutions.

What are the demand drivers for the product range that you deal with?
Extended credit facility and warranty benefits are the key factors that will help us and our customers which will drive the demand for the equipment.

How do you assess the future potential/opportunities?
We expect a marginal growth this year. However, the future potential is expected to be great as we are expecting good business in 2016.

What are your future plans?
We don?t have any specific plans as of now as we are awaiting great opportunities in the years to come with the progress of the Prime Minister?s vision on ?Make in India?.