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What are your most significant achievements in which you take pride?
In less than half a decade of operations in India, we have been able to establish ourselves as a well-known brand in crane rental and lifting industry. Today Sarens India ranks in top five crane rental companies the country and has successfully executed several landmark projects. Projects like lifting of 1400t / 125m vessel in single piece at OPAL Dahej, Rectisol columns erections at JSPL, EOT erections for Siemens at Dahej, replacement of stator at Koradi TPP, erection of reactor, regenerator and main column at Bathinda Refinery, reconstruction of convection module at Mathura Refinery are testimony to our expertise and quality services.

How do you visualise the existing market and the future outlook?
Though the industry witnessed a slowdown in 2012 and 2013, 2014 came up with positive hopes followed by lot of jobs for crane rental companies and the demand is growing since then. Resultantly, almost all of our cranes are deployed at this moment and the outlook also seems to be positive in near future. There could be cyclic variations in the industry and business environment at large but in long run it definitely remains promising.

Could brief us on your business model and your reasons for adopting the same?
We are not merely a crane rental company but we provide ?solutions?. By combining a wide range of services with one of the world?s largest and most diversified fleet of equipment, we are able to provide our customers with the right solutions for their heavy lifting and engineered transport challenges, no matter what, no matter where, no matter when. This approach helps us adapt and excel in different industries across geographical boundaries to realize our mission to become ?The reference? in the industry.

What is the range of cranes you provide on hire?
Sarens operates one of the largest worldwide fleets of cranes of about 1,600, ranging from smaller hydraulic cranes to lattice boom cranes with a capacity up to 3,200 tonne and heavy luffing tower cranes with capacities up to 2,400 metre-tonne. As well as lifting, we offer our customers solutions for the transportation and handling of heavy and oversized loads that cannot be transported in a conventional way. These operations involve our fleet of modular trailers, self-propelled modular trailers and barges and a wide variety of customised equipment such as barges, gantries, strand jacks, tower lifts and skidding systems.

Do you supply outsourced cranes?
We do provide outsourced cranes to our premier clients who need services under our supervision and responsibility though it is never our prime thrust. Besides, we do hire small cranes from local market on need basis on our projects.

How do you overcome the inter-state movement of equipment which is still a huge challenge?
This remains a challenge due to the fact that every state has different rules. We do try to minimise it by planning in advance, selection of expert transport service providers and by keeping a strong follow up mechanism in place. Our experienced crew ensures that all applicable statuary compliance and formalities are completed well in time. At a policy level, the whole industry is looking up at GST to eliminate the challenges associated with interstate movement.

PRIORITY AREAS 2015

• Continued focus on quality and safety, always improving safety record towards the goal of zero accidents
• Continue to keep a young and modern fleet of cranes and trailers
• Reduce net leverage of the company by prioritising capital expenditures for highest NPV within -?75m capex budget
• Focus on margin improvements and improved asset utilisation
• Continue to develop our people and further develop a high performance culture